Streetmix (Urban Design tool)
> Urban Designing tool for creating streets used by industry professionals with 600k streets downloaded
Streetmix started as a 2013 Code for America project and has been continued and improved by its founder, Lou, for the past 5 years. The origination of the idea was that industry tools like Autocad and Adobe Illustrator were too expensive for smaller architecture firms to purchase.
Streetmix is open sourced and used by industry professionals and hobbyists, nationwide. With Elizabeth, Streetmix finally has a pricing strategy from months of technical preparation such as creating a user management dashboard.
Elizabeth has applied for accelerators on behalf on Streetmix, mentored a junior product manager, and conducted dozens of user tests to inform the 6 month roadmap. She runs a bi-weekly sprint cycle and manages engineering velocity.
Pluto (D&I platform)
> Tackles Diversity and Inclusion with their comprehensive survey and incident reporting platform.
Pluto started as 2 engineers, Martin and Keeley in 2015 with a hope to change the tech industry with real D&I metrics and actionable plans.
In 2018, they collaborated with Elizabeth to create a go-to-market strategy and revamped their software solution.
With an early stage product without a product market fit, Elizabeth conducts user tests to probe for leading indicators of product adoption within a company/industry.
I identified opportunities in increasing product comprehension by reducing charts from the 179 metrics collected from the survey. Because of the long sales cycle of the survey platform, we further identified a shorter cycle within the offering of Incident Reporting as a stand-alone product.